Case Study

How Veeva Chiropractic Increased Local Visibility by 285% and Doubled New Patient Bookings

Despite excellent patient care and a strong local reputation, Veeva Chiropractic struggled to appear in online searches, losing out to corporate chains. SiteRank implemented a comprehensive local SEO strategy to boost visibility across multiple locations, resulting in a 285% increase in organic traffic and a 165% rise in new patient inquiries—establishing Veeva as Portland’s top holistic healing provider.

About

Veeva Chiropractic is a holistic wellness practice with four Portland-area locations, offering integrated care for auto injuries, workplace trauma, and natural pain relief through chiropractic, naturopathy, massage, and acupuncture.

Industry

Chiropractor

Company Size

20-50

Headquarters

Oregon/Washington, USA

Services Provided by SiteRank

SEO, Website Design/Development

The Customer

Veeva Chiropractic is a holistic healing practice led by Dr. David Junkin, DC, serving the Portland metro area with four locations across Beaverton, Happy Valley, Hillsboro, and Gresham, Oregon. Specializing in auto accident recovery, workplace injuries, and comprehensive wellness care, their team of chiropractors, naturopaths, massage therapists, and acupuncturists provides integrated healing solutions for patients seeking natural pain relief.

The Challenge

Despite having exceptional patient care and a growing reputation in their communities, Veeva Chiropractic’s online visibility was practically non-existent. In the highly competitive healthcare market, they were being outranked by corporate chiropractic chains for crucial “chiropractor near me” searches, missing opportunities to help auto accident victims and workplace injury sufferers who needed immediate care.

The Solution

SiteRank identified critical local SEO gaps and implemented a comprehensive digital strategy combining technical optimization, expert content creation, and multi-location local search dominance to establish Veeva as the go-to holistic healing authority in Portland.

The Results

Veeva Chiropractic experienced transformational growth, with a 285% increase in organic traffic and a 165% increase in new patient inquiries, positioning them as the leading natural healing practice in their market.


Veeva Chiropractic had built a stellar reputation through word-of-mouth referrals and exceptional patient outcomes. Dr. David Junkin and his team were trusted healers in their communities, but their digital presence told a different story. Their marketing efforts knew organic search represented massive growth potential, but translating their real-world authority into online visibility would require specialized expertise. With that in mind, Veeva Chiropractic made the decision to partner with SiteRank for their SEO needs.

In March 2024, we were able to quickly establish Veeva’s authority for some of the most competitive healthcare keywords in Portland. This was a challenge they had struggled with for years, despite being recognized leaders in holistic auto accident recovery.

From Invisible to Industry Authority

SiteRank immediately identified numerous technical and local SEO obstacles preventing Veeva Chiropractic from reaching its full potential in search. After addressing critical site speed and mobile optimization issues, we implemented a strategic content marketing approach focused on their core expertise: auto accident recovery and workplace injury treatment.

We were able to rapidly rank Veeva for highly competitive terms like “auto accident chiropractor Portland” and “workplace injury treatment Oregon” — keywords they had struggled with for years. SiteRank’s technical SEO expertise, coupled with our healthcare-focused content strategy and local optimization, brought their most valuable search terms to life within months and contributed directly to their patient acquisition goals.

The Results

  • A 285% increase in monthly organic traffic. As we clarified their SEO strategy across all four locations, Veeva Chiropractic saw a 78% improvement in local search visibility, which ultimately translated into massive organic traffic growth from 1,850 to 7,123 monthly sessions.
  • A 165% increase in new patient inquiries. As rankings and local visibility grew, Veeva saw new patient web inquiries jump from 28 to 74 per month, with a 48% improvement in appointment booking conversion rates.
  • A 450% return on campaign investment. The bottom line? Strategic healthcare SEO drives compounding results. Veeva Chiropractic’s patient acquisition gains amounted to over 4x what they initially invested in SEO, generating an additional $95,000 in attributed revenue.

Recognized Excellence in Healthcare Marketing

Now, Veeva Chiropractic has the dominant online presence to match their exceptional patient care. Dr. Junkin’s expert content regularly appears in featured snippets, and their practice consistently ranks in the top 3 for chiropractor searches across all their service areas. Most importantly, they’ve established themselves as the premier destination for patients seeking natural healing solutions after auto accidents and workplace injuries.

SiteRank didn’t just improve our rankings — they transformed how our community finds us when they need help most. We’re now the first choice for natural healing in Portland.

Dr. David Junkin, DC

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