How SiteRank Helped The Original Log Cabin Homes Capture 185% More Qualified Leads
We partnered with The Original Log Cabin Homes to turn their offline legacy into digital dominance. Despite their strong reputation, they struggled online. Our SEO strategy—technical fixes, targeted content, and optimized landing pages—led to a 175% surge in traffic and 185% more qualified leads. Today, they rank top 3 for 45+ key terms and are the leading online destination for log home buyers.
About
The Original Log Cabin Homes designs premium log cabin kits using sustainable timber. They offer customizable solutions for homes, retreats, and commercial spaces.
Industry
Home Manufacturing
Company Size
200-500
Headquarters
Rocky Mount, North Carolina, USA
Founded
1987
Services Provided by SiteRank
SEO, Website Design/Development
The Customer
The Original Log Cabin Homes is a leading manufacturer of premium log home packages based in Rocky Mount, North Carolina. Founded in 1987, the company ships cedar, cypress, and pine log home kits worldwide to over 80 countries. Led by National Director of Sales & Marketing Stephen Brumfield, they’ve built prestigious partnerships with brands like Mossy Oak and Cabela’s, and earned recognition including Field & Stream’s “Cabin of the Year” award for their Silverado model.
The Challenge
Despite being an industry leader with award-winning designs and prestigious partnerships, The Original Log Cabin Homes struggled with online visibility in an increasingly digital marketplace. Their target customers — outdoor enthusiasts dreaming of custom log cabins — were searching online but finding competitors instead, missing opportunities to connect with qualified buyers ready to invest in premium log home packages.
The Solution
SiteRank identified critical gaps in their digital presence and implemented a comprehensive SEO strategy combining technical optimization, targeted content marketing, and conversion-focused landing pages to establish The Original Log Cabin Homes as the dominant online authority in the custom log home market.
The Results
The Original Log Cabin Homes experienced remarkable growth, with a 175% increase in organic traffic and a 185% increase in qualified lead inquiries, positioning them as the premier online destination for custom log home enthusiasts.
The Original Log Cabin Homes had established itself as a respected manufacturer with decades of expertise and high-profile industry partnerships. Stephen Brumfield and his team had built strong relationships with outdoor lifestyle brands and earned prestigious awards, but their digital marketing efforts weren’t translating this real-world authority into online visibility. Their sales team knew that dream log home buyers were actively searching online, but these qualified prospects were finding competitors instead. With that in mind, The Original Log Cabin Homes made the decision to partner with SiteRank for comprehensive SEO optimization.
In January 2024, we were able to quickly establish The Original Log Cabin Homes’ authority for some of the most competitive keywords in the log home industry. This was a challenge they had struggled with for years, despite being recognized leaders in custom log home manufacturing.
From Hidden Gem—to Industry Authority
SiteRank immediately identified numerous technical SEO obstacles and content gaps preventing The Original Log Cabin Homes from reaching its full potential in search. After addressing critical site speed issues and mobile optimization problems, we implemented a strategic content approach focused on their core expertise: custom log home design, outdoor lifestyle living, and premium craftsmanship.
We were able to rapidly rank The Original Log Cabin Homes for highly competitive terms like “custom log home kits,” “cedar log cabin packages,” and “log home builders” — keywords they had struggled with for years. SiteRank’s technical SEO expertise, coupled with our outdoor lifestyle content strategy and conversion optimization, brought their most valuable search terms to life within months and contributed directly to their lead generation goals.
The Results
Recognized Excellence in Digital Marketing
Now, The Original Log Cabin Homes has the commanding online presence to match their industry-leading craftsmanship. Their expert content regularly appears in featured snippets for log home searches, and they’ve become the go-to resource for outdoor enthusiasts researching custom log home options. The improved lead quality has enabled their sales team to focus on serious buyers who understand the value of premium craftsmanship.
“SiteRank transformed how our dream customers find us online. We went from being invisible in search results to dominating our industry keywords. The quality of leads has improved dramatically — we’re now connecting with serious buyers who understand our premium value proposition.”
Ready to send your performance to the moon?
Our comprehensive SEO services will help you improve traffic and rankings. We’ll be completely honest with you about your goals, your timeline, and your budget. Fine tune your growth timeline as you scale.
