How SiteRank Helped Stanlick Chiropractic Achieve 195% More New Patient Inquiries

The Customer

Stanlick Chiropractic is a leading chiropractic practice serving Murfreesboro, Tennessee, and the greater Nashville area. Founded in 2004 by Dr. Mitch Stanlick, a Canadian-born chiropractor who graduated from the National University of Health Sciences in Chicago, the practice has grown to multiple locations offering comprehensive care including spinal decompression, personal injury treatment, laser therapy, massage therapy, and pregnancy chiropractic care. Recognized as “Best Chiropractic Office in Rutherford County,” they’ve built a reputation for combining traditional chiropractic methods with holistic wellness approaches.

The Challenge

Despite being established for over 20 years with multiple locations and strong community recognition, Stanlick Chiropractic faced increasing competition from both local practices and corporate chiropractic chains. Their ideal patients — individuals seeking natural pain relief and wellness-focused care — were searching online but finding newer competitors with stronger digital presence, limiting their ability to reach potential patients who would benefit from their comprehensive, holistic approach.

The Solution

SiteRank identified critical gaps in Stanlick Chiropractic’s digital marketing strategy and implemented a comprehensive SEO approach combining local search optimization, content marketing focused on their specialized services, and technical improvements to establish them as the dominant chiropractic authority in the Murfreesboro market.

The Results

Stanlick Chiropractic experienced significant growth, with a 158% increase in organic traffic and a 195% increase in new patient inquiries, reinforcing their position as Murfreesboro’s premier chiropractic destination.

Stanlick Chiropractic had built an exceptional reputation through two decades of patient-centered care and community involvement. Dr. Mitch Stanlick and his team had established themselves as trusted healthcare providers with awards and recognition, but their digital presence wasn’t capturing the growing number of people searching for chiropractic care online. Their patient acquisition still relied heavily on referrals and word-of-mouth, while potential patients were finding newer practices with stronger online visibility. With that in mind, Stanlick Chiropractic partnered with SiteRank to modernize their digital marketing approach.

In March 2024, we were able to quickly establish Stanlick Chiropractic’s authority for competitive local healthcare searches that had been dominated by newer practices and corporate chains. This was a breakthrough they had struggled to achieve despite their long-standing reputation and multiple locations.

From Established Practice to Digital Leader

SiteRank immediately identified numerous technical SEO obstacles and local search optimization gaps preventing Stanlick Chiropractic from reaching their full potential online. After addressing critical site performance issues and implementing comprehensive local SEO strategies, we developed a content approach highlighting their unique strengths: comprehensive care options, specialized treatments like spinal decompression, and their holistic wellness philosophy.

We were able to rapidly rank Stanlick Chiropractic for valuable terms like “chiropractor Murfreesboro,” “spinal decompression Tennessee,” and “personal injury chiropractor Nashville area” — keywords that were capturing their ideal patients but directing them to competitors. SiteRank’s healthcare SEO expertise, combined with our local market strategy, brought their most valuable search terms to life and directly contributed to their patient acquisition goals.

The Results

Recognized Excellence in Local Digital Marketing

Now, Stanlick Chiropractic has the robust online presence to match their outstanding clinical reputation. Their specialized content regularly appears in local health searches, and they’ve become the primary online resource for Murfreesboro residents seeking comprehensive chiropractic care. The improved patient flow has enabled Dr. Stanlick’s team to focus on what they do best — providing exceptional, holistic healthcare.

“SiteRank helped us bridge the gap between our established reputation and our digital presence. We’re now reaching people who truly need our specialized treatments but couldn’t find us before. The quality of new patients has been outstanding — they come in already understanding our comprehensive approach to wellness.”

Dr. Mitch Stanlick