How SiteRank Helped ProLink IT Solutions Generate 225% More Qualified Leads

The Customer

ProLink IT Solutions is a veteran-owned managed IT services provider based in West Jordan, Utah, serving small to medium-sized businesses throughout the Salt Lake City area. Founded in 2003 by President Mitch Johnson, the company specializes in managed IT services, cloud solutions, cybersecurity, and network management. Known for their partnership approach and commitment to providing only essential services without overselling, ProLink IT has built a reputation for reliable, honest IT consulting.

The Challenge

Despite over 20 years of excellent service and strong client relationships, ProLink IT Solutions struggled to attract new prospects in an increasingly competitive managed IT services market. Their ideal clients — growing SMBs needing reliable IT support — were searching online for “managed IT services” but finding larger competitors instead, leaving ProLink’s expertise and personalized service largely invisible to potential customers.

The Solution

SiteRank identified significant gaps in ProLink’s digital presence and implemented a targeted SEO strategy combining local search optimization, technical improvements, and content marketing focused on their unique value proposition as a veteran-owned, partnership-focused IT provider serving Utah businesses.

The Results

ProLink IT Solutions achieved substantial growth, with a 165% increase in organic traffic and a 225% increase in qualified prospect inquiries, establishing them as a leading managed IT provider in the Salt Lake City market.

ProLink IT Solutions had built a solid reputation through exceptional service and word-of-mouth referrals over two decades. Mitch Johnson and his team were trusted IT advisors to their clients, but their digital marketing presence didn’t reflect their expertise or market position. Their business development efforts relied heavily on networking and referrals, but they knew that potential clients were actively searching for managed IT services online. With that in mind, ProLink IT Solutions decided to partner with SiteRank to establish a stronger digital presence.

In February 2024, we were able to quickly position ProLink IT for competitive local search terms that had been dominated by larger national IT providers. This was a breakthrough they had struggled to achieve for years, despite being a well-established player in the Utah market.

From Local Provider to Market Leader

SiteRank immediately identified critical technical SEO issues and local search optimization gaps preventing ProLink IT from reaching qualified prospects. After addressing site speed problems and implementing proper local SEO foundations, we developed a content strategy highlighting their unique strengths: veteran ownership, partnership approach, and deep expertise in SMB technology needs.

We were able to rapidly rank ProLink IT for valuable terms like “managed IT services Salt Lake City,” “Utah cybersecurity services,” and “small business IT support” — keywords that had been capturing their ideal clients but sending them to competitors. SiteRank’s local SEO expertise, combined with our technology sector content strategy, brought their most important search terms to life and directly contributed to their business development goals.

The Results

Recognized Excellence in Local Digital Marketing

Now, ProLink IT Solutions has the strong online presence to match their exceptional service delivery. Their expertise-driven content regularly appears in local search results, and they’ve become the go-to resource for Utah businesses researching managed IT providers. The improved lead quality has enabled Mitch’s team to focus on serious prospects who understand the value of their partnership approach.

“SiteRank transformed our online visibility completely. We went from being invisible in local searches to consistently ranking above much larger competitors. The quality of prospects reaching out has improved dramatically — they understand our veteran-owned values and partnership approach before they even call.”

Mitch Johnson, President