How SiteRank Helped ProLink IT Solutions Generate 225% More Qualified Leads

ProLink IT Solutions had built a solid reputation through exceptional service and word-of-mouth referrals over two decades. Mitch Johnson and his team were trusted IT advisors to their clients, but their digital marketing presence didn’t reflect their expertise or market position. Their business development efforts relied heavily on networking and referrals, but they knew that potential clients were actively searching for managed IT services online. With that in mind, ProLink IT Solutions decided to partner with SiteRank to establish a stronger digital presence.

In February 2024, we were able to quickly position ProLink IT for competitive local search terms that had been dominated by larger national IT providers. This was a breakthrough they had struggled to achieve for years, despite being a well-established player in the Utah market.

From Local Provider to Market Leader

SiteRank immediately identified critical technical SEO issues and local search optimization gaps preventing ProLink IT from reaching qualified prospects. After addressing site speed problems and implementing proper local SEO foundations, we developed a content strategy highlighting their unique strengths: veteran ownership, partnership approach, and deep expertise in SMB technology needs.

We were able to rapidly rank ProLink IT for valuable terms like “managed IT services Salt Lake City,” “Utah cybersecurity services,” and “small business IT support” — keywords that had been capturing their ideal clients but sending them to competitors. SiteRank’s local SEO expertise, combined with our technology sector content strategy, brought their most important search terms to life and directly contributed to their business development goals.