How SiteRank Helped Mid City Vapor Lounge Increase Customer Traffic by 210%

The Customer

Mid City Vapor Lounge is Utah County’s premier upscale vape and tobacco specialty retailer, founded by entrepreneur Beau Maxon. With three locations in American Fork, Payson, and Springville, Mid City Vapor Lounge has revolutionized the vaping retail experience through high-end buildouts featuring lounge chairs, shuffleboard tables, pool tables, and premium amenities. Known for their professional atmosphere and extensive product selection including disposables, e-juice, CBD, kratom, cigars, and hookah products, they’ve positioned themselves as Utah’s finest tobacco specialty business, challenging traditional industry perceptions through superior customer service and upscale environments.

The Challenge

Despite significant investment in premium store buildouts and establishing a reputation as Utah County’s most upscale vape retailer, Mid City Vapor Lounge faced visibility challenges in a heavily regulated and competitive industry. Their ideal customers — adults seeking high-quality vaping products in a professional environment — were often finding generic competitors or traveling to larger cities for premium products. The challenge was compounded by the industry’s regulatory complexities and the need to differentiate themselves from typical vape shops while reaching customers searching for quality alternatives.

The Solution

SiteRank identified opportunities to leverage Mid City Vapor Lounge’s unique positioning as Utah’s premier upscale vape retailer through targeted local SEO, content marketing that highlighted their professional atmosphere and product expertise, and strategic optimization that navigated industry advertising restrictions while maximizing organic visibility.

The Results

Mid City Vapor Lounge achieved substantial growth, with a 155% increase in organic traffic and a 210% increase in customer visits across all locations, establishing them as the dominant online presence for premium vaping products in Utah County.

Mid City Vapor Lounge had established itself as Utah County’s most sophisticated vape retailer through Beau Maxon’s vision of creating upscale, professional environments that challenged industry stereotypes. His significant investment in premium buildouts and customer experience had created a loyal customer base, but their digital presence wasn’t reaching the growing number of adults searching for quality vaping products online. Their customer acquisition relied heavily on word-of-mouth and foot traffic, while potential customers were often discovering generic competitors or traveling to larger markets for premium products. With that in mind, Mid City Vapor Lounge partnered with SiteRank to establish a stronger digital presence that matched their upscale positioning.

In May 2024, we were able to quickly position Mid City Vapor Lounge for competitive local searches in the vaping and tobacco specialty market. This was a breakthrough they had struggled to achieve despite their superior customer experience and premium product offerings across multiple locations.

From Local Shops to Market Leader

SiteRank immediately identified critical SEO opportunities and local search optimization gaps preventing Mid City Vapor Lounge from reaching their full potential online. After addressing technical optimization challenges and implementing comprehensive local SEO strategies across their three locations, we developed a content approach that showcased their unique strengths: upscale atmosphere, extensive product knowledge, and professional customer service that differentiated them from typical vape shops.

We were able to rapidly rank Mid City Vapor Lounge for valuable terms like “vape shop Utah County,” “premium vaping products,” and “tobacco specialty American Fork” — keywords that were capturing their ideal customers but directing them to competitors. SiteRank’s retail industry SEO expertise, combined with our multi-location optimization strategy, brought their most valuable search terms to life and directly contributed to their customer acquisition goals.

The Results

Recognized Excellence in Local Digital Marketing

Now, Mid City Vapor Lounge has the commanding online presence to match their exceptional retail environments. Their expertise-driven content regularly appears in local searches, and they’ve become the go-to resource for Utah County residents seeking premium vaping products and professional service. The improved customer quality has enabled Beau Maxon’s team to focus on what they do best — providing superior products and customer experiences that challenge industry perceptions.

“SiteRank helped us reach customers who appreciate what we’ve built — a professional, upscale environment that’s completely different from typical vape shops. Now when people search for quality vaping products in Utah County, they find us first, and they understand our premium positioning before they even walk through the door.”

Beau Maxon, Owner