About SiteRank
Meet the SiteRank team: SEO for HVAC companies only.
We are an SEO and AI visibility company based in South Jordan, Utah. We help heating and cooling companies across the US get found on Google, in the Map Pack, and in ChatGPT.

Our story
Why SiteRank only works with HVAC
Craig Flickinger started SiteRank after more than 15 years in SEO and web work.
HVAC is not like other trades. Calls come in waves with the seasons. Many are emergencies. A new system is a big buy. So we chose one trade and learned it well.
Today every plan, page, and report we make is built for heating and cooling companies.

What we believe
How the SiteRank team works
A few simple rules guide everything we do.
One trade, done well
We only work with HVAC companies, so we know your seasons and your searches.
Reports you can read
Calls, forms, and booked jobs. Not a pile of charts.
No shortcuts
No bought links, fake reviews, or tricks that can hurt your trust.
Meet the team
The people behind SiteRank
A small team that only works with HVAC companies.

Craig Flickinger
Founder
Craig has spent more than 15 years in SEO and web work. He leads SiteRank’s HVAC SEO, local SEO, and AI visibility work from South Jordan, Utah.
He also founded Burnt Bacon Web Design, Site Panic, and Click Biscuit, and he studied at Utah Valley University.
Craig on LinkedIn
Jae Lobdell
Director of Growth
Jae leads growth at SiteRank. He is who you’ll talk to when you book a call.
He learns about your HVAC company, your towns, and your goals. Then he walks you through a plan that fits your market.
Jae on LinkedIn
Sean Finnegan
Lead Developer
Sean leads development at SiteRank. He builds and takes care of the websites we work on.
He handles the technical side of SEO, like site speed and schema, so Google and AI tools can read your site.
Where we work
Based in Utah. Serving HVAC companies across the US.
South Jordan, Utah
Our home base. We are a service-area business, so there is no storefront to visit.
Across the US
We work with HVAC companies anywhere in the United States.
Questions
Questions about SiteRank

Who started SiteRank?
Craig Flickinger founded SiteRank after more than 15 years in SEO and web work.
Where is SiteRank based?
We are based in South Jordan, Utah, and we work with HVAC companies across the United States.
Do you only work with HVAC companies?
Yes. We only work with heating and cooling companies. That focus is the point.
How do I get started?
Book a free 30-minute call. We will show you where you stand on Google and in ChatGPT.
Book a Call
Want to see where your HVAC company stands?
Answer a few quick questions, then pick a time with our team. We’ll show you where you stand on Google, in Maps, and in ChatGPT.
Thanks for your answers.
Based on what you shared, we're not the right fit just yet. Our 90-day sprint is built for larger HVAC companies. We'd love to talk as you grow.
In the meantime, these free guides can help:
- How HVAC companies get recommended by ChatGPT
- HVAC lead generation: get more calls you own
- Local SEO for HVAC companies
- HVAC Google Business Profile guide
- Build town pages that rank
- HVAC link building and citations
